Policy cookies
This privacy policy is subject to change. The current policy was last updated on June 1, 2025.
General Information
At Hockeystore, we value your personal privacy and strive for a high level of data protection. This privacy policy explains how we process your personal data in accordance with applicable laws and regulations. In addition to this privacy policy, our terms of purchase and delivery apply—see here.
The privacy policy describes how we process your personal data and what rights you have when, as a customer or representative of a corporate customer, you visit our website Hockeystore.se, purchase goods and/or services via Hockeystore.se and/or in-store, receive marketing from us, or contact us in relation to customer service matters or other interactions.
Data Controller
Spobik AB, corporate ID no. 559155-6633, is the data controller for the personal data processed in accordance with this privacy policy and is therefore responsible for ensuring that the processing is carried out in accordance with applicable laws and regulations.
We sell products/services under several different brands and through various websites and are the data controller for personal data collected via the following sites:
www.spobik.se, www.cykloteket.se, www.kronan.com, www.cykelkraft.se, www.cykelkraft.fi, www.bikester.se, www.bikester.no, www.bikester.dk, www.bikester.fi, www.birk.no, www.hockeystore.se, www.hockeystore.no, www.hockeystore.com and www.hockeytown.se.
Definitions and Our Processing of Personal Data
"Personal data" refers to any information that directly or indirectly can identify a natural person, such as name, contact details, images, and IP address.
"Processing of personal data" refers to any action or series of actions performed on personal data, such as collection, storage, or transfer.
We process your personal data for several different purposes. In the table below, you’ll find information about the specific purposes for which your data is processed, the categories of personal data involved, the legal basis we rely on, and how long the data is stored. Please note that the exact data we process depends on how you interact with us.
With regard to retention periods, your personal data is only processed for as long as needed to fulfill the purposes for which it was collected, or to comply with legal obligations.
Purpose: Managing your purchase of goods and/or services
Legal basis: Fulfilment of contract and legal obligation
Personal data processed: Name and contact details (e.g. email address, postal address, phone number, national ID), user account data, payment information (e.g. credit checks, billing details), purchase details (e.g. order number, delivery information), technical data (e.g. IP address, device information)
Retention period: During the warranty period and for twelve months thereafter
Purpose: Compliance with laws and regulatory requirements such as accounting rules
Legal basis: Legal obligation
Personal data processed: Name, address, phone number, national ID, invoice documentation
Retention period: As required by applicable law
Purpose: Marketing of our products and services (via post, email, phone, SMS, and advertisements)
Legal basis: Legitimate interest or consent
Personal data processed: Contact and purchase information, interests, browsing and click behavior
Retention period: Until consent is withdrawn or up to twelve months after end of customer relationship (unless objected to earlier)
Purpose: Customer service and support
Legal basis: Legitimate interest or contract (in cases of warranty/claims)
Personal data processed: Name, address, phone number, user credentials, correspondence, purchase information
Retention period: As long as necessary to handle the case, and no longer than two years after last contact
Purpose: Participation in competitions and promotional events
Legal basis: Consent or legitimate interest
Personal data processed: Name, contact details, information provided in contest entries
Retention period: Until the event and related administration is completed
Purpose: Providing service features (e.g. service bookings)
Legal basis: Contract fulfilment
Personal data processed: Name, contact information, correspondence
Retention period: Until the case is resolved
Purpose: Improve our services and user experience
Legal basis: Legitimate interest or consent
Personal data processed: Website usage (e.g. click, visit, and purchase history), IP address, cookies
Retention period: Until consent is withdrawn or cookies expire
Purpose: Display and use customer reviews
Legal basis: Legitimate interest
Personal data processed: Content of customer reviews
Retention period: As long as the reviewed product/service is available in our range
Where do we collect your personal data from?
We collect your personal data from various sources – primarily directly from you, for example when you register an account, make a purchase, visit our website (e.g. IP address, cookies), or provide us with information via events, customer service, marketing campaigns or reviews.
If you choose not to provide certain data, we may not be able to fulfill our obligations to you.
In addition to the information you provide, we may collect data from third parties, such as address data from public registers or creditworthiness data from credit agencies in connection with invoicing.
Cookies
We use cookies on our website to enhance your experience and make using our services easier. You can disable cookies in your browser settings, but doing so may limit some functions. For more details, please see our cookie policy.
Who can access your personal data?
To deliver our products and services, fulfill our obligations, and comply with legal requirements, we may share your personal data with trusted third parties:
Suppliers and partners who assist us with operations, hosting, technical support, marketing, shipping, payments, or legal matters
Authorities, such as tax agencies, where legally required
Buyers/investors, in case of a business restructuring or sale
Social media platforms, if you interact with us there – in which case their own privacy policies apply
Transfer of personal data to third countries
We aim to process your data within the EU/EEA. In rare cases where data is transferred outside the EU/EEA (e.g. to a service provider), we ensure proper protection through safeguards such as standard contractual clauses or adequacy decisions by the EU Commission. Contact us for more details (see “Contact”).
Your rights regarding personal data
Under current legislation, you have the following rights:
Access: You may request confirmation of whether we process your data and receive a free copy (data extract).
Correction: You have the right to have inaccurate or incomplete data corrected or completed.
Erasure: You may request deletion if the data is no longer necessary, unlawfully processed, or if you withdraw consent.
Restriction: You may request restricted processing, for example during a dispute or investigation.
Data portability: You can obtain your provided data in a structured, commonly used format and transfer it to another controller.
Objection: You may object to processing based on legitimate interest, such as direct marketing or profiling.
Withdraw consent: You may withdraw your consent at any time.
Lodge a complaint: You can contact the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten) if you believe your data is mishandled.
How do we protect your data?
We apply technical and organizational security measures to protect your data from unauthorized access, loss, alteration or disclosure. Only authorized personnel have access, and our systems are protected with appropriate safeguards.
Profiling
We may use profiling (automated analysis of your data) to tailor marketing content. You may object to this at any time. However, you will still receive necessary administrative communications, such as order confirmations.
Changes
We reserve the right to update this policy when required by changes in law, recommendations, or our business. Significant changes will be communicated before they take effect.
Contact
If you have any questions or wish to exercise your rights, contact us:
Spobik AB
Postal address: Mogölsvägen 14, 554 54 Jönköping
Phone: 036-290 88 70
Email: [email protected]